As we gear up for Masters week, the anticipation is palpable. With each year, the Masters continues to reaffirm its status as the pinnacle of golf tournaments, offering thrilling moments and historical milestones. Let's delve into the economics of last year's event while looking forward to what awaits us this week.

In 2023, the Masters showcased yet again why it stands as a beacon in the world of golf. Witnessing John Rahm secure his maiden green jacket was nothing short of legendary. His victory, marking the 23rd international triumph in the tournament's history, not only celebrated Rahm's prowess but also elevated Spanish golf onto the global stage. Rahm's achievement, clinching his second major title and a substantial portion of the staggering $18 million prize purse, exemplifies the pinnacle of success in golf.

Last year's Masters captivated millions worldwide, with viewership reaching unprecedented heights. The final round alone garnered up to 15 million viewers at its peak, marking a significant increase from previous years and solidifying its status as the most-watched golf event on US networks in half a decade.

What distinguishes the Masters is its unwavering commitment to tradition and exclusivity. Augusta National Golf Club's unique approach to broadcasting and sponsorship ensures the preservation of the event's mystique. Despite foregoing potential profits, the Masters prioritizes upholding its prestigious reputation above all else.

Here are some key statistics from the 2023 Masters:

• Rahm's victory earned him a staggering $3.24 million from the $18 million prize purse.
• The final round attracted up to 15 million viewers.
• Augusta National Golf Club is estimated to have forgone $269 million in potential profits.
• Domestic TV rights for the tournament are valued at over $100 million.
• The tournament boasts only six sponsors, featuring esteemed brands such as Rolex, IBM, and Mercedes-Benz.
• The Masters generates over $70 million from merchandise sales annually.
• International broadcasting rights contribute over $20 million annually to the event's revenue.

Looking ahead to 2024, the Masters promises another thrilling showcase of talent and competition. Despite recent challenges in golf's viewership landscape, the allure of the Masters remains steadfast. While the absence of iconic figures like Tiger Woods may be felt, the abundance of talent ensures an engaging and competitive tournament.

As we anticipate the action, it's worth noting the odds for the 2024 Masters. Scottie, with his exceptional form, emerges as the favorite among bookmakers. However, as we know, anything can happen on the golf course, adding to the excitement and unpredictability of the event.

For those eager to tune in, here's how to catch all the action:

• TV: ESPN, CBS, CBS Sports Network, Sky Sports (UK)
• Stream: Paramount+, Fubo, ESPN+
• Coverage begins at 3 p.m. ET on Thursday, April 11.

As Masters week unfolds, let's embrace the excitement, drama, and unforgettable moments that define this prestigious tournament. 

Here's to a remarkable week ahead!